Nostalgic About Sub-Prime Credit

Direct Mail Still Works

Direct response marketing is a great way to narrow cast to your customers. A small mailing to decision makers can reap huge rewards with conversion rates higher than web or other print advertising.

Back in 2004, Primavera designed a direct mail campaign for Sport Leasing, a firm whose business was built on the ability to produce financing for those who could not qualify. In this case, the customers were attempting to lease luxury cars.

The market in 2004 was not ashamed of sub-prime financing. At this writing in 2009, it's safe to say: you won't see headlines like this any more.

NY Times Article on Mobile Finance

A Convenient Way to Track Your Struggling Investments

While Bob Tedeschi's article was a good run-down on two mobile applications by ETrade and Bank of America, it barely mentioned the one I have worked on over the past two years. This might be fortunate for my firm because the reveiw was not all that favorable for either of the two main applications reviewed.

Click to Read Article

Welcome to the new Primavera Design website

We have just created a new website that updates our offerings and gives users a taste of the Web 2.0 functionality sohpisticates look for these days--on the web and on their mobile devices.

Here's a list of our expanded services. Please contact us about any combination of the following services:

• Web Design
• Interaction Design
• Print Design
• Web Development
• Mobile Development
• Software Development

Email: brad@primaveradesign.com

Phone: 415.730.2409